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Update style_and_mechanics.md

Warren Gifford requested to merge style-guide-product-names into main

Created by: content-hacker

This PR updates the style guide with product naming conventions per the Product Hierarchy guidelines.

Changes:

  • Separates product and feature naming conventions into their own subsections
  • Changes our usage conventions to capitalize product names
  • Gives guidance on when NOT to capitalize a product name (i.e. when referring to the functionality or as an action).

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