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Update master plan

Warren Gifford requested to merge update-master-plan into master

Created by: sqs

The goal of this PR is to update the master plan and make it more useful for creating our roadmap and other Q2 planning stuff.

  • Move to the handbook at /company/strategy (previously was at /plan and was rendered as part of our marketing site). This makes it easier to edit and refer to from the other handbook pages.
  • Improve organization of sections.
  • Update content and add 1-year vision section.
  • Add principles, assumptions, pricing, etc.
  • Use new category terms.

The 3- and 5/10-year vision sections will come later and will explain more of the "networks and incentives" bit from the mission.

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