update company strategy
Created by: sqs
- Update Big Code problem description
- Explain why incentives (not just tools) are important
- WIP: update year-based visions (will draw 1- and 3-year visions from https://docs.google.com/presentation/d/1-LW97oT-VU4Zu3MXB1Wgbu_bSoAkdfOCfUfx7MWO9lo/edit#slide=id.gc0ab588e5f_0_173)