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Log cloud UTM campaign entrypoints as a standalone event

Warren Gifford requested to merge philipp-spiess/log-utm-campaign-entrypoints into main

Created by: philipp-spiess

Fixes #29483 (closed)

In order to better understand the effects of different cloud marketing campaigns, we want to log these UTM parameters when a link is clicked.

Based on the spreadsheet in #29483 (closed) we look for all UTM campaigns with utm_source thatequal hubspot and utm_capaign that start with cloud-onboarding-email. Including on-premise events wouldn't do anything as those events are not sent to analytics tools and we'd have to build a custom aggregation on the on-prem instances.

️ Note: The UTM params are tracked as the public arguments (the third arggument of the log method) which should include them in our analytics data.

Test Plan

  • Go to https://sourcegraph.test:3443/search?utm_source=hubspot&utm_campaign=cloud-onboarding-email6&utm_source=somethign&utm_term=learn-how-to-do-that-here&utm_content
  • Enable log debugging (localStorage.setItem('eventLogDebug', true) in the console).
  • Verify that the new event is logged: Screenshot 2022-01-17 at 10 33 21

Screenshot 2022-01-18 at 13 57 34

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