3.13 Release: DevRel tasks

Created by: christinaforney

At the start of the month (2020-02-01)

Create draft blog post Google doc in Sourcegraph shared
- View each team's release deliverables to generate the outline of the blog post
- Share link to blog post doc in #progress Slack channel, asking Team leads to review
Create draft tweet
Create draft email
Link to the blog post, email and tweet

Create calendar events

Add events to the shared Release Schedule calendar in Google and invite [email protected]:

Blog post draft ready for review (5 days before release)
Final blog post changes/suggestions must be submitted (3 days before the release)
Blog post / tweets go live (the specific date we plan to do this, often not the 20th when it is a Friday).

In the first week

Confirm with each team that the planned deliverables are still on track to be announced in the blog post.
Fill out each section based on the deliverables to first draft quality
Think about what media (e.g. screenshot, screencast) will accompany the section content

In the second week

Remove motd previous release promotion from Sourcegraph.com global settings
Post the blog post draft to #dev-announce: `The blog post draft for is ready, please review your parts are accurate and provide feedback by :
Tweet written
Email written
Write a warning at the top of the Google doc: The blog post has been finalized and moved to Markdown, further changes here will not be reflected. Contact @ryan-blunden for suggestions.
Export blog post from Google docs to Markdown and create a new branch and draft pull request in sourcegraph/about, using the release blog post template
Send blog post, and email to copy editor

5 working days before release

Start producing screenshots, diagrams, and screencasts for each blog post section

3 working days before release

Check for any last minute release changes that affect the blog post, e.g. last minute feature removal
Finalize screenshots, diagrams, and screencasts
Blog post approved https://github.com/sourcegraph/about/pull/594
Email approved
Tweet approved

Day of release

Publish blog post once the final release is cut, and docs version change is deployed
Publish tweet:
- Pin new release tweet
- Confirm with Product if tweet will be promoted
Send email in HubSpot

Create new notice in Sourcegraph.com global settings

"notices": [
  {
    "message": "Sourcegraph 3.13 is now available! Check out the [3.13 release blog post](https://about.sourcegraph.com/blog/sourcegraph-3.13) for more details.",
    "location": "top",
    "dismissible": true
  }
]

Use tweet or email content for post on the LinkedIn Sourcegraph company page
Put notification in #dev-rel Slack channel with links to blog post and tweet