SEO audit site optimization

Created by: elzannewentzel

Problem to solve

The marketing team is working with ROIDNA to help them with their go-to-market strategy. This will result in SEO optimisation-related work that needs to be implemented on the about.sourcegraph.com platform.

Measure of success

The enhanced SEO performance drives more traffic.

Solution summary

Artifacts:

• Slack channel
• Overview of audit results: https://docs.google.com/document/d/129uoW3ZnXwY1cfTxVSEY9YR7EREmmgBuE-yPCs6RGAo/edit#heading=h.yohtlldx9cqj
• Google drive: https://drive.google.com/drive/folders/1IOCbT01SdnHFoIc5elahk8Wm7vNgcTXu
• https://github.com/sourcegraph/about/issues/5514
• https://github.com/sourcegraph/about/issues/5522

What specific customers are we iterating on the problem and solution with?

• Marketing

Delivery plan

Once we have the prioritised list of optimisations we will plan it into our sprints.