Technical scoping for usage analytics improvements

Created by: RafLeszczynski

Please take a look at the identified problems and proposed next steps on how to organize the discovery process.

https://docs.google.com/document/d/1KbJRkbHXzGct2heCa0e8c_bMMd5zdgbvRaubxOuvoTo/edit#heading=h.izkaferm7bx8