Lead generation

Created by: anna-mmikhova

Problem to solve

Some users will not be able to properly evaluate the product on Cloud or Server. Additionally, we may be able to compel users to contact sales early and jump start the process to generate an SAO.

Early lead generation can directly and immediately impact sales pipeline.

Measure of success

We aim to positively impact the following:

• Leads
• PQLs

Solution summary

Make it easy for these users to contact sales to get a proper demonstration of capabilities by creating lead forms and CTAs in places where users hit friction or find value.

What specific customers are we iterating on the problem and solution with?

Impact on use cases

Delivery plan

• TODO